A new identity for a brand that feels like your boldest best friend.

This rebranding of Susmie's captures the spirit of its community: spontaneous, stylish, and a little chaotic. Known for its edgy, feminine fashion, Susmie's now embraces a more expressive and playful visual language: full of movement, attitude, and early-2000s nostalgia.

The revamped identity blends bubble-like typography, bold colors, and lo-fi textures to echo the brand’s roots while pushing it into a bolder, sassier future. For the girls who borrow your clothes and never give them back.