The idea of this rebranding was to refresh its identity while keeping the history and love for cinema alive. The concept revolves around movement, archives, and accessibility. The custom type was inspired by film reels, editing marks, and modular structures, and the logo plays with rhythm and direction, almost like film in motion.

The visuals mix halftone textures, black & white photography, and bold duotones, bringing together nostalgia and a fresh, contemporary feel. From posters to merch to social media, the system makes Cinemateca more playful, recognizable, and engaging, especially for younger audiences.